Create A Problem That Your Innovation Solves

Riann Umaga-Marshall Odds & Ends

  People buy into new products for many reasons but they are most likely swayed by others in their social groups. What problems do we face and how does this new product solve it?   The ‘Innovation Adoption Life cycle’ says that new product adopters are categorized into 5 groups. Broadly, these 5 categories are defined as: Innovators – venturesome, …

ACC- What Am I Paying For?

Hamish Mexted ACC, Odds & Ends

In this short article, we’re touching on what ACC actually covers come claim time and how best to use ACC to your advantage. ACC will cover any personal injury that’s resulted from an accident, or a condition that comes on gradually relating to your work. It doesn’t however cover illness. If you to get sick and can’t work you will …

Meet The Team: Eugenie Jones

Eugenie Jones Odds & Ends

Being born in Wellington, I decided rather then moving down to Dunedin as most of my friends were I would stay in Wellington and study at Victoria university. I am currently in my third year of study here, completing a commerce degree. Moving out of my parents’ house, working and trying to study full time was definitely a bit of …

Improving Your Lead Conversation In 6 Steps

Hamish Mexted Business Strategy & Planning

It is always hard to find new clients and then if they are willing to sing up a new engagement agreement with your company. An average consultant has similar concerns. Only 5-15 percent of their leads turn into paying clients out of 100 lead conversations they hold. However, by using a systematic approach to lead conversations, there is a possibility …

Business Is Just Like Sailing

Hamish Mexted Business Strategy & Planning

If you’ve ever done any sailing you’ll know you can’t go straight into the wind. Business is much the same. You might know where you want to head with business, but you can never quite get there…the unplanned happens and before you know it you’ve taken off in another direction. Alternatively, you might know what you want, but don’t quite …